What it is: A long-lasting liquid lipstick with a hydrating formula, creamy feel and velvety matte finish to complete your makeup look.What it does: This award-winning, long-wearing, high-pigment matte lipstick contains concentrated pigments that deliver incredible depth of color that lasts. Its moisturizing, nonsticky finish leaves lips feeling soft and supple. It's available in a range of shades to suit any makeup look. How to use: For a natural lipstick look, apply one of the pink, brown or nude shades by dabbing on with your fingers. For a more dramatic lip makeup look, use the applicator to apply a red shade to the center of your lips and press together. Continue to spread the lipstick evenly with the applicator for a precise, full-coverage finish.