mr. shu uemura, the pioneer of the brand, fervently believed in the idea of holistic beauty. it was his belief that “hairdressing is never complete without beautiful make-up and beautiful make-up is never complete without beautiful skin.” shu uemura art of hair aims to promote holistic beauty through providing essential hair care and styling products with unique formulas & ingredients that are able to be blended into tailor-made perfection to compensate to each individual’s unique hair needs.