Introducing the Shu Uemura Izumi Tonic Strengthening Shampoo, inspired by yu-su-ru, the ancestral Japanese tradition for hair beauty of bathing it in rice water. The ultra-lightweight formula gently cleanses and refreshes the scalp, while working to hydrate and nourish the lengths and ends. Adorned with a fuller-looking appearance, hair is left feeling silky soft and glossy.
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First seen in Jul 2023
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