- Pureology /
- Women /
- Beauty /
- Beauty Sets /
- Skincare
Pureology Hydrate Soft Softening Treatment nourishes and softens dry, color-treated hair with key ingredients Shea Butter and Almond Oil and a signature aromatherapy blend of Red Fruits, Rose, and Amber. Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Our patented ANTIFADE COMPLEX® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs. **Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019. Benefits Nourishing treatment adds touchable softness and extraordinary color protection ZeroSulfate®, 100% Vegan Formula Aromatherapy blend of Red Fruits, Rose, Amber Nourishing treatment that softens all textures of hair and instantly repairs rough, dry strands. | Pureology Hydrate Soft Softening Treatment For Dry Hair With Texture, Size 200ml/6.7 fl oz
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