First, they invited us to the Billionaire Boys Club, and now they’re offering us ICECREAM – Pharrell Williams and Nigo sure know how to butter us up. As the diffusion line of BBC, the label whips up hype-worthy garms that leave a sweet taste on the streets. Take the Running Dog hoody; crafted from pure cotton, it falls to a relaxed fit then is stamped with the brand’s cunning canine making its great escape. He must have heard the Mr. Whippy van outside.| ICECREAM cotton-jersey hoody100% cottonPulls onRegular fit, drawstring hood, long sleeves, embroidered branding at cuff, print at front, kangaroo pocket at front, ribbed trimsMachine wash coldModel is 6ft 2in/1.88m and wears a size mediumMidweight, slight stretch